Released on: May 23, 2008, 5:02 am

Press Release Author: Cristi Dorobantescu/Avangate

Industry: Software

Press Release Summary: Avangate, publishes \"9 Tips on How to Help your Reseller -
Based Software Business Move!\" within the Avangate eCommerce collection of white
papers and articles.

Press Release Body: May 22, 2008

Avangate, full service provider for electronic software distribution and reseller
management for software vendors publishes a new title within the Avangate eCommerce
collection of whitepapers and articles - \"9 Tips on How to Help your Reseller -
Based Software Business Move!\" is a trustworthy, step-by-step advisory paper on how
to make software distribution networks generate more revenue. The document is a
must-read for software vendors and resellers, product managers, CIOs, CTOs; in a few
words, everybody in the software business willing to improve business partner
management.

\"Success for a software business implies not only skillful product development and
target insight, but it is highly dependent on sales strategy. Ability to manage
distribution channels and maximize personnel performance into revenue is the key to
a booming trade\" says Laurentiu Ghenciu, Sales Manager, Avangate.

\"9 Tips on How to Help your Reseller - Based Software Business Move!\" reviews the
most prevalent issues software vendors face. (1) software vendor is understaffed and
needs more people to manage a growing distribution channel; (2) the reporting
process is inefficient and it is impossible to view \'the big picture\'; (3) extending
distribution network implies time zone and language barriers - how to manage these
without opening a local office?; (4) one needs control over the entire distribution
channel in order to gain recurrent end-users and asses resellers\' performance; (5)
large distribution is not good when sales volumes are low - one needs to stimulate
and support resellers\' business in order to increase its own.

Avangate recommends using a Partner Relationship Management tool, pinpointing main
advantages and best practices corresponding to each challenge.

\"9 Tips on How to Help your Reseller - Based Software Business Move!\" is available
for free at http://www.avangate.com/whitepapers. For software business relevant
know-how make sure to visit the Resources Section, take advantage of the free tools
offered by Avangate (Pad Validator, Pad Promoter) and consider subscribing to
Avangate Digest, a resourceful monthly newsletter including trade tips and industry
expert interviews.

Avangate is committed to providing quality know-how support and free access to basic
business resources & tools to ISV professionals, while continuously improving its
service portfolio with flexible, business oriented solutions. ARMS, the Avangate
Reseller Management System manages efficiently the distribution channel, offers full
control over the licensing-selling-payment flow and lets both software vendors,
sales professionals and resellers focus on business development instead of
administrative issues.

About Avangate B.V.
Avangate B.V. provides solutions for electronic software distribution and reseller
management, assisting software companies worldwide in successfully selling their
products online and at the same time efficiently managing a distribution network.
The company\'s offer includes an eCommerce platform incorporating an easy to use and
secure online payment system plus software marketing services and additional
marketing and sales tools such as an affiliate network, automated cross selling
options, software promotion management, real time reporting, 24/7 shopper support,
and the ARMS reseller management program specifically designed for software sales.

More information can be found on the corporate website, at http://www.avangate.com

Web Site: http://www.avangate.com

Contact Details: Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
cristi.dorobantescu@avangate.com